The Story of Natalia Biner and Her Opening of Sell Your Sole Consignment Boutique, LLC. Seattle

From the moment Natalia Biner first stepped into a Buffalo Exchange in 1991, she knew that she loved recycled clothing. Fast-forward 20 years and Natalia is working alongside her family in developing their disaster recovery company in Phoenix, AZ. In this environment, she had to dress to impress, as she was charged with the business development duties in the company. To accomplish this on her budget, Natalia sought out designer consignment stores in the Phoenix area and her love of resale fashion was sparked once again.

During her tenure at AM/PM Restoration Services, LLC, the company grew from a $300,000-per-year company to a $3 million-per-year company. She loved her job, her clients and her family, but she wanted to strike out on her own and create the business she has always dreamed of, a designer consignment boutique. So she exited gracefully, moved to Seattle, and got to work. She admits that having big shoes to fill, as her parents have owned and developed six companies after immigrating to America from the Ukraine in 1979, with only two suitcases, their wedding rings, …and her. They have always been her beloved role models.

In Seattle, she discovered Community Capital Development. Her coaching sessions with Nita Conlan of the CCD, enabled her to put together a substantial business plan, which would serve as a roadmap for her future and a business was born. Natalia has recently secured a gorgeous retail space for her boutique, Sell Your Sole, in Belltown. The loft-like space features soaring ceilings, wood floors and a fresh sleek dcor. Natalia is planning to open Sell Your Sole Consignment Boutique on March 10, 2012.
About Sell Your Sole: Sell Your Sole is a business committed to sustainable fashion, community contribution and empowering women in developing their style by matching them with pieces that enhance their beauty. Consigners are encouraged to recycle their closets and pass on previously loved designer clothing, shoes & accessories. By doing so, they give those pieces a second life with a new owner. Consignors are given generous commissions for recycling their designer goods and can even fundraise by consigning in the name of their favorite charity. Sell Your Sole is located at 2121 First Avenue, Suite 101 in Seattle, behind Cherry Street Coffee House. Store Hours are Monday through Thursday 10-6, Fridays and Saturdays 10-7. For more information about Sell Your Sole Consignment Boutique, LLC please call 206-678-3245 or visit the website at

Natalia says:
“We all have beautiful things that we don’t wear any more. Don’t let these items gather dust in your closet. Consign them at Sell Your Sole and give them a second life. By doing so, other women may find the perfect piece from your unwanted things. Now you’ve made someone else feel and look beautiful. Use the cash you earn to buy new pieces that are stunning and affordable… now, you’re recycling. That’s retail therapy you can feel good about! Remember, one woman’s castoff is another woman’s statement piece!”