Tips to Help You When Choosing Ecommerce Marketing Platform
The popularity of eCommerce has increased in the past years. Online sales will only increase in the future. You need to consider an eCommerce site for your business. This is in order to capitalize on online sales growth. You can consider hiring a web developer to help you with your business. However, the costs can interfere with your ability to rapidly grow. By looking for an eCommerce marketing platform that is developed will end up saving you money and time. The challenge is that there are a lot of options available. This makes it overwhelming to choose the right one. Below are a few things to consider when selecting an eCommerce marketing platform.
First, you should consider payment and pricing. It is important to know what you will pay. All platforms charge a monthly fee. The price will be determined by the platform you select. You have the option of choosing a self-hosted or hosted platform. Also, the processing fees need to be considered. You should not compromise the things that you need for a low price.
You should compare the pros and cons of various platforms when coming with a budget. You need to put into consideration what the customers are paying. There are certain platforms that dont offer payment by use of third party vendors such as PayPal. This can cause inconvenience to your customers. You should first decide on the forms of payment you need to accept and consider this when comparing different eCommerce platforms.
You need to consider the integration and plugins. Majority of the platforms have many tools that you can use to ensure your business keeps running. Your business will be the determining factor in the type of plugin that are ideal for you. There are popular plugins like apps that help in shipping products, email marketing tools and accounting plugins. Choose an eCommerce platform that is friendly. This way your business will be ranked highly in search results.
Choose an eCommerce platform that has mobile friendliness. Most searches are done on mobile devices. You need an eCommerce platform that has excellent customer service. Your clients may not get access to your business if there are software outages and server downtime.When your servers crash it can affect your revenue and brand image.Knowing that you have a person to call to get things running will be comforting.
You need to take a look at the customer service provided by the platform. They should be available 24/7. Security is also vital when choosing an eCommerce platform. There is no person who wants to give out their credit card information to an untrustworthy website. Choose a platform that supports HTTPS/SSL. This is for a secure and safe checkout for your clients.This is for a safe and secure checkout. Ensure that the platform is Payment Card Industry (PCI) compliant.