A Few Things that You Need to Know About Paul Marciano
You may not know it but Paul Marciano is an American entrepreneur who has become much more popular for being one of Guess Jeans’ co-founders. But the name has come up in the news since he got accused of improper behavior by Kate Upton that has caused an immediate impact on his corporation. These are some of the things which you may not know about Paul Marciano.
Paul Marciano was actually born in the town of Debdou and this is in the Oriental region of Morocco. Such town is interesting as it was considered to be a center of learning for such Moroccan Jews and it exported rabbis to the other Moroccan Jewish communities in the 19th century and also at the start of the 20th century. Due to this, it is no longer the case because so many of the Moroccan Jewish population began spreading out in such local towns when the French Protectorate was created.
Later, Paul Marciano then moved to the US along with his family. He created Guess Jeans together with his brothers. . At first, Marciano served as the one in charge of public relations and also in marketing for the corporation. He then had the positions of both CEO and President but then he stepped down as CEO to become the Executive Chairman of the corporation. Marciano is presently the chief creative officer.
It was during the year 1981 that Guess was created by the Marciano brothers who left south of France to search for that American dream. The brand was actually inspired by such European influence and it was Marciano brothers who actually redefined denim. The first design which they created was that stonewashed and also slim-fitting denim. The first department store which welcomed the brand was Bloomingdale and they ordered two dozens of such pair of jeans. In only a few hours, such were sold quite fast. This was the start of the success story of the brand.
The black-and-white ads have actually won various Clio awards. At first, such was run by the four Marciano brothers and the company now has extension lines which are G by Guess and Marciano which are handled by Paul and also Maurice.
Now, Guess is becoming a symbol of such sexy, young and also adventurous lifestyle. For several years, Guess has actually invited people to dream through their advertising campaigns that turned such unfamiliar faces into famous models. In the year 2004, the company then expanded with such new retail concept for that modern collection which is called the Marciano. The brand gives a fashion-forward collection for the fashionable men and women. Now, Guess is one global lifestyle brand.